Proof Films called us up in late April looking for snowy locations for an Allstate Insurance stills campaign. We brought them one of our go to photographers; Scott Serfas. We kept it tight and small seeing as in the spring the weather is always changing so you have to be ready on a short notice to get a window of opportunity. Over the course of a couple weeks we scouted the locations, went back and forth with Proof Films and in the end we got a day of good weather and Scott got the shot. Guess having the knowledge of the area and knowing your way around on a snowmobile makes it worthwhile.
Our good friends at Push.ca wrote a lovely puff piece about us. Check it out.
We have been working with the fine folks at Push.ca for a few years now and it has always been a positive experience. Push is a great example of how a large parent company can keep it street by trusting in the people it puts in charge. Matt Houghton has been the man in charge there since the beginning and we hope he and the team continue to spit game they way it should be spit, by the guys doing the chewing.
Thanks for the love Push!
Early in the new year we filmed a little viral video for Endeavor Snowboards and their new R&D facility, Archetype. For a small, boutique brand to have a full testing facility and able to make new and exciting designs its something special so we were flattered to test out newest toy the RED Epic at this shoot. As well having the use of our friends cablecam rig to fly the Epic was also a special treat.